Boy idk, with my pihole I can see all the places where ads are supposed to be on articles and stuff and there are a freakin ton of breaks and funky formatting.
That’s not including highlighted word ads, video ads at the top and sides of the screen (especially the ones that follow you) and sponsored results in every search (Google, Amazon, etc.). The top result bar of the main used search engine, Google, shows you an entire scrollable row of related product ads, followed by another block of ad links after. When you buy things online, there’s often a pop up about related products or things you might like before you check out, which is 6-12 more ads. That’s not including the multiple ads that may already be present on each product page.
I can’t comment on social media sites in depth, but there they likely have static ads in addition to volumes of sponsored posts, plus a solid chunk of the “content” is also advertising.
Does this include real life and not just the internet? Radio ads, gas pump ads, billboards, ticker messages and printing on vehicles are all ads as well. Oh, and all the clothing with logos.
I absolutely believe 4,000-10,000 for an average person without blockers who uses normal sites. Video ads probably make up a relatively small proportion but ads are -everywhere-.
If you take each medium in isolation, no you can’t reach those numbers.
But for a whole day across all the various ways advertisers have found to shove shit in our faces? I just think you might be under-estimating how many ads are out there, or maybe not considering all the things that count as ads, especially in meatspace, and how little most people actually do to avoid them, if they can even be avoided.
Like that 30 seconds for every 2 minutes of music is often while driving and seeing billboards and vehicle advertisements and stuff as well.