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THE FINALS: Season 4 Power Shift - #45 Worldwide

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Cake day: March 4th, 2024

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  • It’s not necessarily about competition, it’s about visibility. If I create something and I want to share it with people, that means I want people to see it. It doesn’t necessarily mean “I want people to see this more than other posts”, just “I’d rather not be posting into the void”.

    For instance, I make YouTube Shorts for a game I play. I don’t post them on Lemmy anymore, because the Lemmy community for the game only has 60 subscribers, most of whom aren’t even active accounts anymore. The highest-upvoted thread in the community has 47 votes, the second-highest only has 9. This translates to effectively nobody on Lemmy seeing the videos I made, because this small, slow-paced community’s posts get drowned out by everything else.












  • If one day YT sets a “minimum requirements” page on their website to access their content, they’ve immediately ceded market share to the next upstart. Imagine if they broke viewing for all of the countless cheap (and e-waste) phones, tablets, low end IOT devices, “smart TVs”, and so on because they place a requirement that the device cannot meet. Those users will not throw away their hardware - they’ll migrate to the first available alternative way to watch content.

    This all incorrectly assumes that there exists any viable competition to switch to. YouTube ran at a net loss for over a decade to get the reach they currently have, only because Google was one of the very few companies who could feasibly afford to do so. Nobody else with the resources to compete with YouTube is willing to compete with YouTube, because of the massive cost required to get even a fraction of that user base, let alone a critical mass.

    And most of the content people access YouTube for is only found on YouTube, so those hypothetical users aren’t going to switch to a new platform, they’re going to either just flat-out stop watching or will replace their devices.