

If Microsoft had added an Android app runtime (even if it were slow), they would’ve had a much better argument for buying Windows phones. As it was, their sales pitch was “buy a phone with this new OS that doesn’t run any of your apps, from the guys who made WinCE” (Windows Phone) and “buy a phone with this new OS that looks exactly like the last OS but won’t run apps from that one or Android” (Windows 10 Phone).
By the time Win10P dropped, nobody expected Microsoft to actually commit to it (so the enthusiast crowd stayed away) and its app ecosystem was literally a decade behind the competition (so casual users wouldn’t touch it). And then Microsoft didn’t see sales and promptly canceled the whole thing.

His first call consisted of repeatedly asking: “Where are you? How old are you? What do you want?”