Where I live there are few unused radio frequencies.
And if you drive for 20 minutes to another region you’ll find that whatever frequency you were on is being used…
I doubt that’s a problem in the USA though.

Try to forget about the weird mascot choice. It’s just a rallying cry.

I also don’t really get why the clippy and he probably could have picked a better avatar for people to use.

The point is (I think) that people who know what it’s about will feel the support of all these strangers sharing their view, and people who don’t know might look it up and get sensibilized to the cause.