

They have (had?) a fairly generous free tier that works well for people starting out.
I ended up buying a license after evaluation because the UI provides everything I reasonably want to do, it’s fundamentally a Linux server so I can change things I need, and it requires virtually zero fucking around to get started and keep running.
I guess the short answer is: it ticks a lot of boxes.
Half my visits to Wikipedia are because I need to copy and paste a Unicode character and that’s always the highest search result with a page I can easily copy and paste the exact character from.