Lucky for Nintendo & Co. Their Brand seems to be enough to outsell better competitors.

The 8bitdo controllers are nice. I would also check out the Flydigi Vader 4 Pro. I use the Vader 3 Pro and like it a lot. Very nice tech for a good price.

Overall I would stick to 3rd Party. The console manufacturers offer outdated tech for high prices. Most people still think of 3rd party controllers as the inferior cheap ones the little sibling had to use as kids.